Shannon Garraway

How you conduct yourself, what you do, what you say, is a mark of who you are

The fitness industry in BC is growing, year over year. Metro Vancouver offers everything from boutique spaces, to big fitness chains, to high-end premium clubs. What hasn’t kept pace with this growth is the number of women in leadership roles.

Shannon Garraway is co-owner and Chief Operating Officer of Lifestyle Equipment Canada, based in Delta, BC. She is one of the first women to own a fitness equipment business in the province. Being the type to face challenges head on, Shannon approached her role at Lifestyle Equipment with vigor, committing herself to learning everything she could about business leadership and the complexities of running a successful fitness club in a competitive market.

Shannon has been with Lifestyle Equipment since 1995, starting as a secretary and working her way up to co-owner of the business in 2001. Along the way, Shannon ran two business—Lifestyle Equipment and Planet Woman Health Centre—and still found time to complete a certificate in nutrition and become a certified personal trainer.

Today, Shannon draws on her extensive knowledge in health and fitness, as she works with fitness clubs to develop their business. She provides them with training and strategic planning.

“My reputation is everything. You don’t get second chances, you get one chance to do it right.”

Shannon has been customer-focused for so long. But when it came to her banking, she didn’t expect she’d receive the same service from a credit union.

In 2018, when Shannon and her partner moved their business banking to Gulf & Fraser, they were somewhat surprised to receive praise from Gulf & Fraser on the state of their business financials. Surprised, because their Business Relationship Manager, Peter, had taken the time to review and discuss the financials in detail.

Shannon notes that although her company is one of the smallest of her competitors, that doesn’t seem to matter to Gulf & Fraser.

Peter drove from Gulf & Fraser’s Port Coquitlam Branch to Lifestyle Equipment in Delta and sat down with Shannon and her business partner. He took time to learn about their business model. He offered additional services to streamline the human resources and payroll aspects of their business.

Overall, Shannon says she is thankful to work with a financial institution that is genuine and committed to providing her with good service.